Saturday, March 21, 2009

I just want what's in the picture...

When I worked at Burger King as a teenager...

The Menu Board displayed full color graphics of the various meal options. Juicy burgers, chicken and fish sandwich's all with condiments, lettuce, tomato, pickles onion, ketchup, mayo. Glistening in perfection.

The customer would look around, figure out what they wanted, if they didn't know already.

A Whopper consisted of a crown, mayo, lettuce, tomato, onions, pickles, patty and a heel. The bottom line being there was a rhyme and reason to everything on the menu.

Burger King being "Burger King" you could "have it your way" and customize or substitute with in reason. Hold the onion...Can I have bacon? You want cheese on that?

What's the bottom line? Walk into a fast food place, what's on the menu's what you get.

Subway being Sub Way the major selling point is the ability to customize your sandwich.

Walk into Subway and order what's pictured on the menu... and the next question is what do you want on it? I want what's in the picure. Sir, the pictures there for referance, what did you want on your sub? I just want what's in the picture...

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